Michael Andersen
BIO
Hey, it’s Michael here. Or Mike, both sound weird now. Truth is most people know me by my nickname ‘Sideshow’ or ‘Sidey’. It’s a name I got while working with Andrew Denton on the Triple M breakfast show on Triple M way back in the 90s.
My first job was at Coles in Woy Woy. In between stacking shelves I was given the opportunity to announce specials over the PA system. (in a squeaky voice) Hello shoppers! Today in the deli soccer ball ham is just 5.99 a kilo!
That job was a dream come true. And it got me thinking.
I wonder if I could get a job announcing specials on the TV or radio?! So I packed away the Coles apron and name tag and headed to the big city. Since joining RMK around 2000-ish I’ve learnt a lot about voiceovers. And how to control my voice. Jay Hackett taught me to breath using my diaphragm. Ric Herbert said my voice could be used like an instrument. I thought ‘cool’… I always wanted to play an instrument. And after looking up the word ‘diaphragm’ I was off and running.
My first big break came when I introduced Australia to McDonalds New Taste Menu. Years later I got a gig as promo voice for Channel 7. Just a couple of highlights. I was even the voice of an alien in an Alex Dimitriades movie that went straight to DVD. Given the fact I’ve never even seen the movie makes me think it may have even skipped DVD and gone straight to Beta. Over the years I’ve got to work on loads of great TV and radio campaigns. Trying to get just a little bit better with every job.
In the last couple of years I’ve even started doing some acting in TV commercials. Check this out.
You never know, I could be announcing the specials over a PA in a Summer Bay shopping centre one day! Can’t wait to meet Alf!
Anyway, let’s do this thing. Like the jingle at the beginning of my demo says ‘I’m really really really good’.

